Marketing is a beautiful thing — when done right.
Thanks to this ad by Apple in 1997, when Steve Jobs returned to the company, I will be an Apple customer for as long as the spirit of this message is alive.
Regardless of your feelings on Apple, this campaign started their turnaround because they:
Those 3 principles are what you will learn through this program.
This program will guide you as you:
This program has been designed for people who are:
Expert advice when you need it.
Select from our variety of expert programs that will help you solve specific problems in your relationships, business, and life.
Through the use of questions, the programs are designed to help you think through your problems and come up with the best solutions.
Every program will equip you with a step-by-step plan that you can use to put the expert’s advice into action.
Track your progress.
Unlike courses, talks, or workshops, these programs are built for the long term. You will be able to track the success of your plans and measure your results over time.
In order to make it the best marketing decisions, choose the best campaigns, and invest each marking dollar wisely, we must understand what is working, and why.
This section will help you get a good grasp on what is goig on with your marketing, so you can invest in your success, and reach more customers.
We spend the majority of our time as entrepreneurs and content marketers fixing things that are going wrong, rather than helping things go right.
This section will help you see where you are making real and effective progress towards your marketing goals. You will understand which factors led to that success and see where you can replicate that success in other areas of your business.
We all have limited time, money, and resources – so we must make tough, data-driven decisions about how to use them effectively.
This section will help you assess your bright spots, your ideas for new campaigns, and make data-driven decisions about what to do with the resources you have.
With a solid understanding of which marketing campaigns to pursue, you will then set specific milestones you need to reach in order to make those campaigns a success.
However, this is not like the typical planning process where we ask ourselves, “What are the next steps from here?” Instead, you will use your brain's natural creativity by working backward from success.
With your milestones set, you will then create marketing copy that effectively communicates the value of your product to the right customer.
Whether you're sending an email or creating a landing page, you will follow the best practices of copywriting to create clear and effective marketing copy that converts.
A truly valuable way to see how well your marketing campaigns are working is to set up A/B tests to measure their results.
This section will show you in concrete terms which customers find your product the most useful, which copy is converting the best, and keep you on track to reach your marketing goals.